On March 26, 2009, Kathleen Fealy of KF Multimedia & Web, Inc. will be a speaker at the Search Engine Strategies (SES) Conference New York held at the Hilton New York, March 24-26. Ms. Fealy and Matt Bailey, President of Site Logic Marketing, will present “The Importance of Usability and Accessibility in Search.” The session will address how good usability and accessibility in a website can help your visitors and increase a company’s search traffic. In essence, if a company focuses on the site’s targeted audience and considers their needs, the company can increase their conversions or sales, AND their site traffic.
As a speaker, Fealy can offer RBA members a 20% discount to the conference when RBA members enter the Priority Code: 20SPG.
Search Engine Strategies New York is the largest show in the global SES series, attracting approximately 5,000 attendees who network and learn the tips, tactics and strategies that aren't covered online, SES New York '09 offers more than 70 sessions across all experience levels and is geared toward marketers, corporate decision makers, web developers, search engine marketing (SEM) specialists and rookies, and search engine optimization (SEO) consultants.
Fealy has spoken on the topics of SEO and Usability at previous Search Engine Strategies Conferences in New York, San Jose and Chicago. In addition, Visibility Magazine’s has published her article “Usability: How Good Are Your Matchmaking Skills?” in their March 2009 issue. It focuses on ways businesses can target their site visitors more effectively.
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